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Four Marketing Mistakes That Could be Costing You Thousands
Marketing can be your best friend or your worst nightmare. Why is it that some brands seem to have it all figured out while others can’t seem to find anything that sticks?
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An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products.
A brand mission statement clearly communicates a brand's purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make.
Brand vision refers to the ideas behind a brand that help guide the future. When the brand vision clicks, it reflects and supports the business strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates a gush of ideas for marketing programs.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.
A brand slogan is the advertising tagline that conveys the brand's spirit in the shortest way possible. In just a few words, you're expected to grasp the vibe of your brand.
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