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Branding secret: why differentiating yourself is not working
Being different alone, doesn’t necessarily mean attention; and attention, doesn’t always mean conversion.
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the action or business of promoting and selling products or services, including market research and advertising.
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products.
Brand vision refers to the ideas behind a brand that help guide the future. When the brand vision clicks, it reflects and supports the business strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates a gush of ideas for marketing programs.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.
A brand slogan is the advertising tagline that conveys the brand's spirit in the shortest way possible. In just a few words, you're expected to grasp the vibe of your brand.
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