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Four Marketing Mistakes That Could be Costing You Thousands
Marketing can be your best friend or your worst nightmare. Why is it that some brands seem to have it all figured out while others can’t seem to find anything that sticks?
Secret to writing a mind-blowing bio
Bios were established to create trust between an audience and a speaker. Today, we still use bios for the same purpose.
Let's Talk Coronavirus and What That Means for The Biz
Re-frame the pandemic and let's get to work on how we can contribute to the solution and make the world a better place.
Copy for coaches: writing sales copy when you're just getting started
I feel your pain. It can be overwhelming, especially when you’re new to the game and all your competitors seem to have millions of followers and thousands of testimonials making amazing claims.
How to build a brand when just starting out
To help simplify your process, I’m going to walk you through the first three steps of how to build a brand - and brand power - without spending a fortune (or losing your mind).
Branding secret: why differentiating yourself is not working
Being different alone, doesn’t necessarily mean attention; and attention, doesn’t always mean conversion.
5 best ways to recruit top talent
If you’re reading this article, I don’t have to tell you how difficult it is to recruit top talent and keep it.
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