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Secret to writing a mind-blowing bio
Bios were established to create trust between an audience and a speaker. Today, we still use bios for the same purpose.
How to build a brand when just starting out
To help simplify your process, I’m going to walk you through the first three steps of how to build a brand - and brand power - without spending a fortune (or losing your mind).
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the action or business of promoting and selling products or services, including market research and advertising.
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products.
A brand mission statement clearly communicates a brand's purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.
A brand slogan is the advertising tagline that conveys the brand's spirit in the shortest way possible. In just a few words, you're expected to grasp the vibe of your brand.
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Truly remarkable brand design is the authentic expression of a brand’s identity and should speak to who you are and who you exist for.
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