A big part of the disruption factor was going to be the much more polished look than was expected of a shopping center or vegan joint. Because the sustainably plant-based menu offerings commanded a slightly higher price point, we knew creating an ambiance and experience would play a huge factor in establishing value. From logo to photography to interior and curbside styles capes, this brand set the bar much higher.
This brand had a lot of moving parts. Aside from the plant-based pizzeria, Verve Pie owners also wanted to create a sub brand that would allow them to sell plant-based ice cream retail and contribute to the foundation of an animal rescue shelter. From logo to company messaging, we were able to create a cohesive and inclusive brand culture that targeted their ideal market and quickly build a culture and following before the doors even opened.