For this project, our directive was to bring a new product to market. From the name to product design, and everything in between our mission was to take a product and build a brand around it.
Because this product was be sold online only for the first twelve months, our packaging had to meet Amazon standards as well as third party shipping and fulfillment standards for the website sales. We carefully developed the unboxing experience and creating brand standards for his signature offer. From the fabric of the lens cloth to the promotional gift with purchase, we wanted to be sure the “designer” experience translated into a virtual environment.