Most marketing and advertising firms position and portray themselves to exude power and dominance. The industry was littered with aggressive color palettes and bland word marks. We could see the best way to disrupt the market was to create a completely different aesthetic with warm and inviting colors and a more approachable and personality injected word mark.
We really got to play with the engagement portion of this project. To emphasize the digital marketing work, we created a series of 26 icons and phrases that could be overlaid on social media icons, to create gifs and transitions for any media work done. This created instant culture and helped the firm articulate and create a culture digitally, even though their clients rarely came to the office.