For this project, our directive was to bring a new product to market. From the name to product design, and everything in between our mission was to take a product and build a brand around it.
These designer bifocal sunglasses were made for the athletic and outdoor enthusiast. The name was taken from our owner’s Irish heritage and spoke to the adventure minded community. Our iconography of taking flight and color schematic of the “second sunset” connected the idea of the brand promise to the ideology of our target market.
Because this product was be sold online only for the first twelve months, our packaging had to meet Amazon standards as well as third party shipping and fulfillment standards for the website sales. We carefully developed the unboxing experience and creating brand standards for his signature offer. From the fabric of the lens cloth to the promotional gift with purchase, we wanted to be sure the “designer” experience translated into a virtual environment.
Because this product was only going to sold online, we had to strategically think through the website and Amazon listing. There would be no sales reps to answer questions, overcome objections, or help the customer decide which product was best for them. Our UX design guides shoppers to their perfect product, while the item details provide thorough information without overwhelming amounts of copy. Using video, 360 photography, and live action shots we were able to really give the shopper a sense of what the glasses look and feel like without having tried them on. Also, with this being an internationally launched brand it all had to be done in thirteen languages. – whew!