what makes us different

Our Approach

Here at Brand Author, we approach branding in a completely different way.  We believe the days of approaching brand from “sales first” approach is no longer relevant in today’s markets. It’s the brands who create connection and desire through the stories they tell that will win the hearts and loyalty of audiences globally.

the process

Articulate the services your business offers.

01
Position
Selling is no longer solely about what you do. It has never been more vital to clearly define WHO you are and who you exist to serve. If you want to establish both trust and desirability in your market, you must have a focused position that is highly attractive to a specific group of people. Essentially, your brand position is a promise you make to a customer.
02
Offer
Your brand model is how well you deliver on that promise. Defining user experience, determining standard features, creating signature offers, organizing product/service lines, creating upsells and downsells is how a brand is able to move from commodity trader to premium brand. This is how profit margins grow.
03
Scale
Scaling your brand becomes quite simple, when you have a focused position and home run offers to take to market. The strategy behind brand scale isn’t to find the biggest audience, but rather where to find an extremely concentrated group of your audience. Not every brand should begin advertising with billboards or Google Ads.  Not every brand should use a blog for optimizing web traffic.  The name of the game when it comes to marketing, should be “better, not more”.
select an option:

Visual Design

Visual Design
A logo identifies a company or product via the use of a mark, flag, symbol or signature.
Website
Creating an online experience that portrays what the company portrays in real life.
Packaging
The customer needs to be emotional invested in your product within seconds of scanning an aisle.
Brand Guideline
Making sure that all of your emotional and visual components are executed by your staff in an organized format.

Brand Strategy

Evaluation & Assessment
Understanding where the brand has been is key to understanding where the brand can evolve.
Offer Development
Finding a signature offer that can capture your audience to the core emotional level to buy without hesitation.
Experience Mapping
A customer journey map is a visual representation of every experience your customers have with you.
Brand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Marketing

Custom CRM
Technology for managing all your company's relationships and interactions with customers and potential customers.
Advertising Strategy
Effective product assessment, market definition, media analysis, and budgetary choices result in an optimum plan—never the perfect plan because resources are always limited.
Marketing Strategy
Your company's marketing goals and objectives combined into a single comprehensive plan.
Launch Services
Going through our patented step by step process to get you from initial investment to scalability.
Experience Mapping
How do you create a brand that solves a problem for your customer?

Experience Mapping

Setting up a game plan for each time your brand will be viewed by your customer creates an organized roadmap to create buyers and establish life long brand ambassadors.

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